"I made $4,000 in 3 weeks. This is the fastest ROI I’ve had.” — Hussain Ibarra, Online Entrepreneur

Stop Selling Your Time and Start Selling Your Knowledge

Break free from low-leverage work and turn your ideas into scalable income (even if you’re not sure what to build, aren’t an expert, or have a ‘small’ audience).


If you want a digital product that unlocks more freedom in your business…But you don’t know how to build something people want and buy...Then I have exciting news for you.This week, I'm launching a brand-new system to help you create quality products for your brand and business.Importantly, a product that you know will sell.Because my system follows the ‘validate-before-you-create’ principle.Which guarantees the only product you'll build is one people buy, use, and share....Giving you the freedom to build on your terms.Without relying on selling your time (or risk wasting months on a product no one wants!).It's perfect if you're an early entrepreneur and not sure which idea to turn into a product...Or more advanced and want to scale your expertise.Because I give you every step I've learned from selling 3,500+ products and grossing over $1,250,000.....Despite being a beginner in my niche 3 years ago.You don't need a big audience.Nor do you need to be an expert in your niche.In fact, this approach will accelerate your authority and growth by giving you more credibility.You might think with AI, products are dying...But there’s never been a better time to sell your knowledge.Because people want to learn from real people.And AI let's you create great products in 1/10th the time (my system shows how to use it without turning into a boring clone).But please note:I want to support you closely as you build your product...So this system is available this week only.You get access to a private 'Product Summer Bootcamp' community...Which means you can get feedback as you build your product.And to celebrate the launch, there’s a great founder’s price.What's more...When you invest before the deadline on Wednesday July 9th 8 PM BST (12 PM PT), you're also invited to an exclusive live training called the ‘Evergreen and Engineered Marketing Machine’.You’ll see how to promote products the smart way—without ruining your reputation with gimmicks, hacks, or tricks.So you won't just build a quality product...You'll be great at selling it too.If you want to earn with your mind and not your time, give me 5 minutes.I’ll explain how I can help.



👋  Hey there, I’m Kieran Drew

Let me tell you how I stumbled into the product business.I used to be a dentist.I loved helping people, but I felt trapped.I could only treat one patient at a time.And the second I stopped working, I stopped earning.I wanted to build a life on my terms—not one that revolved around the clinic.

So I began creating content

It wasn’t a glamorous start.It took 13 gruelling months to hit 1,000 followers.But I fell in love with writing.So on September 2nd 2021, I quit my job to pursue my dream.

This was the day I quit—the scariest decision of my life.

I saw my final patient in December.

In January, I began to panic

I wish I could spin a story of noble intentions with my first product.But really, I needed to get paid.My savings had dried up. Imposter syndrome was wrecking my chance of finding clients.I had to do something.So on 1st March 2022, I promised myself that by the end of the month:

I would build my first digital product

I didn’t have a big audience.I wasn't 'famous'.But I was passionate about solving problems...So I hustled and built The Viral Inspiration Lab—a $37.50 swipe file.And on March 30th…

I sent my first-ever sales email

I sat staring at the screen, heart pounding, palms sweating…Waiting for something…Anything.The excitement turned to dread as 20 minutes ground by.When suddenly…Ding!

There’s something special about getting paid for something you built—an asset not tied to your time.

I sprinted up and down my flat fist pumping and screaming.My neighbour must’ve thought I won the lottery.After 18 months of writing online?It felt like I had.I hit refresh (twice) to make sure I’d seen it right…But there it was.

My first taste of freedom

And sure...That launch didn't make me rich.But it taught me a valuable truth:

You do not need to be an expert to build something worth selling

Before that moment, I worried all the time.“Why would anyone buy from me when there are bigger names out there?”But people don't care about your credentials.They care about getting results.There’s always room for new solutions to old problems.But let me be honest…

I got lucky

I had no process with my first product.I didn’t test.I didn’t validate.It was a shot in the dark.And I'd seen my friends fail with their attempts. It was devastating to see.I realised I needed a system to make sure I could build products that people would want.

So I got to work

I spoke with customers, worked on the product, and tested ideas.I refilmed, rewrote, and refined it for a year.Then I decided to put what I learned into practice.I launched my next product, High Impact Writing, in May 2023.My audience had grown 5x since my first launch, so I hoped for a 5x win.Instead?28x.

I made $141,313 in 4 days

Launch results

It was the craziest moment of my career.

I never expected such a big win, but I still doubted myself.I thought it was good luck or timing.So 4 months later, I relaunched following the same process...I expected stragglers from launch one.But instead, it made $162,800.Over 1,000 people put their trust in me...Which is bigger than the school I went to!As a result, my brand and business began to get noticed...I was invited to my favourite podcasts.7-figure creators hopped on calls for my help.

And my customers loved High Impact Writing.So I began building more products to serve them in other ways.

2 years later, I have a 'Product Ecosystem'—a stack of assets that I can sell at scale.

I recently crossed 3,500 product sales. Which feels incredible.Of course, the money is great.But the real win?Freedom.Because unlike when I was a dentist, I have a business on my terms now.One where I get to share ideas I believe in.And work any time I want, from anywhere in the world.

I even enjoyed a 6-month trip to 4 countries recently. Kenya. Dubai. Thailand. South Africa. No more winters for me.

A year ago, my audience began asking for help with building their products.But I was worried...Because a good product takes time to build, time you might not have.

But then AI arrived

I integrated AI into every step of my system.As a thinking partner and research/admin assistant...My output skyrocketed.I could overdeliver without becoming overwhelmed.To make sure it worked...I launched two products this summer.WHILST building this one.This would've been impossible a year ago.679 people invested, grossing $49,700.Best part?Only 6 refunds.Which is less than 0.1%. I've been told by expert copywriters that's extremely rare (even for warm traffic).

Slowly adding products to your business stacks up over time.

But I wanted to make sure this system would work for you too.So I took on 7 private clients to help with their products.Each paid $2,997.They came from a range of niches.Manifestation, athletic performance, personal finance, injury specialists, writers, and more.Some were beginners with no audience.Some had expert knowledge but didn't know how to package it.They learned more in 2 months than I had in 3 years.For example, Hussain finally stopped overthinking:

Tyler turned his 1-1 foot injury program into an asset he could sell at scale:

And Kathleen overcame her fear of not ‘being an expert’:

Most people think digital products are only for the top creators.That you need a massive audience…Or fancy credentials…But this is backwards.

You don’t build products because you’re an authority. You build products to become one.

They attract authority.They create credibility.They’re like robots that work day and night to build your brand and business for you.And because they give you more freedom...You can focus on high-leverage work, like creating quality content.This 'freedom flywheel' effect is damn powerful.

There are many ways to build a business. But if you like to help people, this is one of the most fulfilling.

And I’d love to help you nail this process.



Introducing for this week only:

PRODUCTIZE YOUR KNOWLEDGE


You'll see how to build a digital product your audience is guaranteed to love and buy.It’s a 4-module self-paced course that takes you from ‘I have no idea what to build’ to a quality product that disconnects your time from results.Every lesson is clear, concise, and in video or written format.There’s no fluffy, generic theory.Just practical ideas from hundreds of hours of testing and refining.You’ll even watch over my shoulder as I build my next product idea from scratch…So you can see exactly how to execute the 4 steps (without confusion).

Every step has a ‘validate before you create’ mechanism so you don't waste months building things no one wants.

Let's chat through it.

MODULE 1: PLAN YOUR UNIQUE PRODUCT CONCEPT

Build a clear and compelling product plan in less time than it takes to make dinner.You'll feel confident you have an idea worth investing in.A taste of what’s inside:

  • Finally stop going around circles. Decide what to build, who it’s for, and why it’ll sell within the first 5 lessons

  • One critical decision that turns your product from a commodity to category leader (90% of people get this wrong—here’s how to avoid it)

  • How I stole a slice of a busy market from underneath my competitors’ noses using the Contrast Technique—perfect if you’re not an expert

  • The PRICE Protocol: Confidently price your product without worrying about sabotaging your sales

  • Use the Milestone Method to design a curriculum so compelling that it will practically sell itself

  • Avoid the #1 positioning mistake that makes even good products invisible

  • How I designed my product business—perfect if you ‘just want to write’…

Now you’ve got a concept, we can prove it before you build—and get paid in the process.




MODULE 2: PROVE YOUR PRODUCT

Run a ‘Transformation Test Run’ with clients.This validates your idea before you build it, and gives you the proof to sell the final version.Some of what’s included:

  • How to find clients even if you have a small audience using my Pyramid Outreach Approach (I show you 9 different ways to get people interested)

  • Use the Clarity Offer Blueprint to confidently pitch your idea… even if you have no proof it works!

  • The only 6 questions you need to answer to sell anything to anyone (without being pushy)

  • 3 critical ‘red flags’ you MUST watch out for before accepting money—never suffer with nightmare clients again

  • A launch tip from a mentor that’s responsible for over $1,000,000 in sales (I say this to every client I work with… it is fundamental to success)

  • Why your refund guarantee could be costing you sales, trust, and your best clients (and what to do instead)

  • Deliver a Test Run so enjoyable that your clients become your biggest fans… and beg you to launch your next offer

Once you’ve taught your material live, we'll use AI to turn your calls into quality lessons...




MODULE 3: PREPARE YOUR PRODUCT

Take your ideas from scrappy to smooth so you stand out as a trusted advisor in your niche.A few of the cool concepts inside:

  • Instantly turn recorded calls into polished written lessons using AI (my prompts will save you hundreds of hours without ruining your personality or voice)

  • Never fall victim to the ‘slow start, never finish’ curse using the Spaceship Strategy. Guarantee your students get going and talking about your product.

  • My proven framework for writing lessons so addictive that you become people’s favourite go-to source of information (they’ll look forward to your next product!)

  • 2 simple strategies to keep students energised and engaged so you get more results, proof, and (very) happy customers

  • A clever way to skyrocket your completion rates so your product scales you reputation

  • A 2-minute tactic to get raving reviews long before students finish your product (so you can sell more without waiting around!)

  • Turn your products into relationship-builders so customers reach out to work with you… and are happy to pay premium prices

With your product material prepared, you’ll create a quality learning experience.




MODULE 4: PRESENT YOUR PRODUCT

Create a final product that positions you as premium in your niche… so you attract the authority and audience you deserve.Some of what you'll see:

  • Take your product from amateur to awesome using my Quality Product Checklist (don’t get stuck in commodity product hell)

  • How I built a pro-looking home studio for under $500… in my kitchen! (no fancy spare room required)

  • Create a written and video experience so good your customers will end up selling it for you

  • Film with confidence using my Quality Recording Protocol—even if you hate being on camera or it’s your first time filming

  • Use the ‘Signpost Strategy’ to turn a happy customer into a repeat buyer—without needing to push for sales

  • Get 10x more students to leave raving testimonials at the end of your product (I’ll share the exact method I use to collect hundreds of glowing reviews)

  • 4 simple editing tricks to make your videos look professional—no experience required

Here's a video showing you around:

As you can tell, this is an incredible blueprint for unlocking more freedom in your business.But it’s not all you’ll get.


Invest today and get these incredible bonuses to support your product success:

BONUS LIVE TRAINING:
THE EVERGREEN AND ENGINEERED MARKETING MACHINE

You’ll see the exact strategies I’ve used to make over $1,250,000 through products.This is a live bonus for this launch only.We'll dive into marketing strategies and your questions so you can sell your products at scale.A fraction of what we’ll cover:

  • Unlock 2x, 5x, or even 10x revenue—without needing a single new customer

  • Make your audience say, “This is exactly what I need” before you even pitch

  • Use a simple software to sell your product on autopilot—without discounts, fake timers, or shady tricks

  • The only way to launch for maximum income and impact—proven across multiple 6-figure launches

  • Why ‘giving value before you sell’ is sabotaging your reputation and your revenue

  • How to turn one happy customer into ten with a smooth Social Proof Flywheel

  • Write email sequences that make you money and make you popular (with plug-and-play templates)

You’ll also get SOPs, checklists, and templates for easy implementation.This training is delivered the day after the launch ends (Thursday 10th). You will be sent a recording.

BONUS 2: ‘PICK THE RIGHT PROBLEM’ BLUEPRINT

The secret to building great products is to pick the right problems.This blueprint will make it effortless to find ways to serve (and sell).Some of what's inside:

  • My 4-Step Easy Market Research approach, including how to get AI to do 100+ hours of market research and reports in minutes.

  • Master the art of spotting profitable problems with the 4E diagnosis method (this’ll help you create assets your audience desperately needs)

  • My DM, email, and call templates for collecting great data in the least amount of time

BONUS 3: THE AI-COMPANION

Every lesson in this course comes with AI integration. It’s like having me by your side every step of the way.Plus, each prompt interviews you before it builds.So you amplify your voice instead of lose it.It will help you...

  • Generate compelling names, frameworks, steps, and systems in next-to-no-time (10x your creativity without the headache)

  • Make smarter and faster decisions on confusing areas such as pricing, positioning, and packaging

  • Crank up your quality using the AI Quality Control assistant. Zero mistakes, zero fluff, zero refunds—without hundreds of hours of painstaking polishing

  • Eliminate 80% of the boring admin work. Just copy-paste lessons and AI will build everything you need. Bonuses. Worksheets. Slides. Scripts. And more.

Speaking of boring work…

BONUS 4: THE ‘GOODBYE BORING WORK’ BLUEPRINT

I hired my assistant Vim one year ago.Since then, we’ve worked together to create a product process that takes us 1/10th the time (with 100x fewer mistakes!).I’ve packaged up the exact Standard Operating Procedures we use to create our products.She said this on our prelaunch call this week:“It’s just been so much easier. Slides, scripts, assets. I’ve just had to copy-paste most of it into AI and follow the bullets. It’s been seamless.”Inside:

  • Hand over your repetitive tasks to a team member—without needing to micromanage

  • Get clear, step-by-step instructions for lesson creation, product delivery, launch assets, and more

  • No team yet? Use the VA Hiring Guide to find and delegate to a capable freelancer

BONUS 5: THE PRODUCTIZE YOUR KNOWLEDGE HANDBOOK

Building a product can be overwhelming.So this handbook guides you through every step of the system, with every resource, example, and asset you need to execute with ease.Inside:

  • Clear worksheets for every single lesson, including video walkthroughs of me taking the material (watch me build my next project!)

  • Examples and real-life case studies so you can apply the advice yourself

  • A ‘Product Operating System’ to design and build your product from scratch

  • A ‘Transformation Test Run Cheatpack’ with everything you need to deliver an excellent cohort experience

  • Checklists, swipe files, and templates for every step of the product-building journey


Here are a few wins from clients building their products...



And some kind words from other clients I'm helping...



Parker Worth

Copywriter

I was tired of working as an electrician. For years, I spent a fortune on courses trying to build an online business. Kieran taught me how to build relationships through products. I now have a multi-six figure business and live on the beach in Brazil.


Sjoerd Bak

Financial advisor

"Before Productize Your Knowledge, I wasn't confident in my ability to create a quality course. Now I feel confident that I will be able to create something great that isn't linked to my time. I think it could be something I could sell to corporate clients alongside my presentations"


Simmo

Men's health coach

When I started with Kieran, I was stuck in a corporate sales role and struggling with my niche and offer. He helped me change industry and was instrumental in my building a thriving multi-six-figure coaching business."


Dave Pakos

Writing/branding coach

Working with Kieran has transformed my business. I used to struggle with clarity around my positioning and offer. But he helped me attract dream clients and establish myself as an authority. The coolest part about working with him? Seeing how deeply he cared about my success.


Billy Keels

Executive advisor

Before Kieran, my ideas were all over the place. I wanted to help more of my clients but didn’t know how. After going through his simple, step by step process I’ve never been clearer about how to use my skill set to reach more people—at a high quality.


And feedback on other products I've built...


Unlock more freedom in your business today

This is the product I wish existed when I started.It’s not a generic guide that leaves you confused or wasting time building average assets.You see how to design, test, build, and deliver quality products that your audience will love…So you unlock more freedom and impact in your business.I’ve spent hundreds of hours refining this process.And I’ve invested thousands of dollars to get good at it (I paid $35,000 to work with a $10m/year digital product entrepreneur… his best ideas are included).So I know this is the most valuable thing I've built.The $2,997 my clients paid was an absolute steal.Because you build a product once—but sell it many times.And it’s my mission to help as many people as possible make a real impact with their ideas…So, no, I’m not charging $2997.Not even $1,000... or $500 (the price of my previous ‘big’ products).To celebrate the launch and to reward early action takers, you can get everything we’ve covered for just:


PRODUCTIZE YOUR knowledge

$497 $297USD

*This special founder's price is available this week only.

The launch ends Wednesday 9th at 8 PM GMT (12 PM PT).After, it product won’t be available again until at least October.This is because I want to offer support as you build your product.So on top of the great price and bonuses, you'll be invited to a Summer Product Bootcamp.This is an 8-week private community space where you can:• Connect with other freedom-focused entrepreneurs
• Ask me questions directly
• Keep accountable
Which means you don't feel lost or unsupported as you execute.But I can only run this once as giving this much access doesn’t scale.

Hopefully you can see just how useful Productize Your Knowledge will be on your business journey…The system has helped me make over 7 figures.But I don’t want to insult you by dangling a dream of millionaire status.You get enough of that shit online.I can’t promise the same results…But if you get even 1/10th what I’ve enjoyed…That’s 6 figures of leveraged income, no calendar commitments required.And because your products actually deliver, you’ll have customers queuing to work with you.Which gives you the freedom to build on your terms.How would that impact your business?Because it sure as hell impacted mine.And it’s why I think $297 is a damn good deal :)

Oh, and by the way…You know when entrepreneurs say they don’t give refunds because they ‘only want people who are sure?’Or have a two week refund policy on steps that they know take longer to execute?…It shows they don’t believe in their product (or care more about their bank balance than yours).When you invest in me, I’m invested in you.So you’re covered by my..

🤝 60-Day Quality Product Pact

Here’s the deal:You must be ecstatic with your investment.And you must think the advice is the best you’ve ever heard on products…And you must find the steps crystal clear, dead-easy to follow, and hugely impactful for creating more freedom in your business.If for some strange reason you don’t…Just drop me an email [email protected] and I’ll return your money, no questions asked.I’m that confident this is one of the best products you’ll invest in this year.Perhaps ever...The advice will pay for itself 10-20x as soon as you get your Test Run going.Which can be in 2-3 weeks.What’s more, if you decide to build a product library (smart), you’ll re-use this system every time.So I know you'll want to keep hold of it.If you’re ready to take advantage of the leverage the Internet offers…Hop in before Wednesday July 9th at 8 PM BST (12 PM PST).




Got Questions? I Got Answers

I’ve tried to cover everything you need to know. But I appreciate some ideas can slip through the cracks.If I haven’t answered your question below, reach out to [email protected] and I’ll reply to you personally within 48 hours.

What do I get with Productize Your Knowledge?

This is a 4-module, actionable self-paced course that turns your ideas into a quality product you can sell at scale. Every tip is supported with clear examples, case studies, and AI integration so you can get this done fast, to a high standard. Plus you get a bonus live training on marketing so you can sell for years to come.

What if I build something and no one buys?

Then you can come to my house with pitchforks and torches. Just kidding. PYK follows my ‘validate-before-you-create’ protocol that guarantees you create something people will buy. You will not build a product until you’ve taught it live. You won’t create a live cohort until you’ve sold it. You won’t think of a product idea until you’ve spoken to people. I can’t guarantee that your product is a smash hit, but I can give you every tool to make it happen.

Who is it for?

This is for impact-focused writers and entrepreneurs who care about their reputation. You don’t need to be an expert, just willing to solve problems for people. And you don’t need a big audience or email list. You can follow the steps whilst you create content—accelerating your authority. That said, module 2 shows you how to get paid BEFORE you build, so you’re not starving while you’re working.

Why do I need this? Can’t I just figure it out myself?

100%. Hell, you can go and ask ChatGPT how to build a product right now. But there’s a difference between hoping you get the right advice vs learning from someone who’s done it. If you’ve followed me over the past few years, you’ve seen me build in public. I’ve gone from zero clue to creating several smash hit products now. This is everything I wish I had when I started. You’re investing in speed—and a much higher chance of success.

How quickly can I expect to have a product to sell?

This depends on how fast you go. You could have a fully finished product within 60-90 days. But you may decide to run several rounds of the live version (especially if you have a smaller audience—you’ll get paid much more). But you can charge for your ideas within the first 2 weeks.

How long is the material?

Every lesson is under 5 minutes and crystal clear. Plus AI will save you hundreds of hours. You can take the core material in a couple of evenings. The rest is taking action—which is the point. This product will get you flying toward more impact and freedom.

I don’t want to create a generic product using AI. What makes this different from other products offering the same?

If you know my brand, you’d understand: me neither. 90% of online creators are committing brand suicide by outsourcing themselves to a robot. Instead, PYK is AI-AUGMENTED. It interviews you for every lesson so you keep your voice. The frameworks focus on bringing you into the product. Your quirks, stories, and beliefs. Then we use AI to amplify your ideas—making them higher quality without costing authenticity.

I don’t have an audience. Is this worth investing in?

I won’t lie to you and say ‘just create content and it’ll be fine.’ I’ll leave my competitors to do that ;) An audience takes time and is critical for your long-term success. But there are people who need your help right now. Don't wait to help them. Find them. Because growing an audience without clients (free or paid) is dumb. It’s why 90% of creators are commodities. The Test Run gives you the foundation of authority that sets you apart. I’ll get you paid faster, recognised quicker, and enjoying the journey more.

I’m a beginner in my niche. Is this worth investing in?

You don’t need to be an expert to have something worth selling. You need experience in a problem worth solving. There are thousands of people struggling with something you’ve overcome. And many of them are looking for guides, not gurus. The key is to create unique solutions, which you’ll see how in the first module.

Does this teach you how to build other product formats like email courses and paid newsletters?

We focus on creating a quality written and video course. But this will work fine for any format you decide to teach your knowledge. 90% of the work is to pick the right problems, differentiate yourself, create unique solutions, and get clients before your productize. For example, I run a weekly paid newsletter following the same principles.


What if I don’t know what to build?

No problem. All you need to know is that you want to build something useful. The bonus material on market research and picking the right problem will give you so much insight that you’ll stop going around in circles and start building.

What if I can’t find clients to Test Run my ideas?

Great. Better you discover this now than after months of building only to launch to silence. I have a lesson inside the course on how to deal with setbacks. But a TL;DR: there is no failure, only feedback. If you can’t find clients, you get 17 quickfire questions that will show you the blindspots holding you back. A few of my clients didn’t succeed on round 1. A couple of tweaks and now they’re flying (these case studies are included).

What if I’m not confident on camera?

I never used to be either. I give you everything I know about presenting well (after making all the mistakes myself). And the cohort experience will crank up your ability to teach. But if you don’t want to record, no worries. You can skip the video part of the product and just write. You can always release a written course and add video later. Your customers will love you for it.

What if I’m not a good writer?

There’s never been a better time to suck! My AI-prompts save tonnes of time on the writing process. It will turn your live calls into lessons, in your voice. And you get my editing process to make it even more you. This is just one area that PYK uses AI with the human touch to produce excellence without the headache.

What if I don’t know how to price my product?

My PRICE protocol cleared up a tonne of confusion for my clients. Plus I show you what to do if you can’t decide (remember, I build my next project with you—you can see my thought process). But if you’re still not sure, we have the summer camp for questions.

What if I have multiple product ideas?

There are worse problems to have! I show you how to pick the best problem for your product. You can always run two separate Test Runs and see which you enjoyed most. And/or end up creating several. A product library is great if you want more freedom to write.

What if I have little to no teaching experience?

So do most people online. It’s why I take products so seriously—you get an incredible competitive advantage just by being above average. I’m confident I can get you there for your first product using my process.

What if I’m not a good copywriter?

I don’t teach copywriting in this product because it’s a skill in itself (and I’m just a student). That said, I recommend you don’t write a sales page for your Test Run anyway. It’s much better to have conversations instead. And once you serve clients, copy becomes much easier.

I’d like to buy the product now but I won’t be ready to start. Is that a problem?

I appreciate you might have a project right now. No worries. You’ll get a recording of the live training. Plus, I’ll save every question from the bootcamp and send out a written report to first-time buyers. So you don’t miss out there. Otherwise, this product will only get more valuable over time. I’ll release more live trainings and share more behind the scenes as I create my own products. Students get every update for free. So you can either grab it now at the first-time founder rate or invest later (but at a higher price).




© Kieran Drew 2025